Social Media

AI has moved beyond basic post-scheduling. Today’s social media managers rely on intelligent tools for content ideation, caption generation, performance optimization, and even AI-generated images or videos. Platforms like Lately.ai, Ocoya, and Sprout Social’s AI toolkit now assist with audience analysis, real-time adjustments, and predictive post timing. This post delves into how AI is reshaping […]

Social media platforms have long been scrutinized for their impact on mental health—especially among teens and creators. Now, there’s increasing pressure on platforms and businesses to design for digital well-being. Features like screen time warnings, emotion-sensitive filters, and content breaks are becoming not just “nice-to-haves,” but moral obligations. This post explores the responsibility businesses have

Public feeds are saturated and performative—users are increasingly moving into micro-networks: small, invitation-only social circles where engagement is authentic, safe, and interest-based. From Telegram supergroups to Slack-style social pods and private Substack chats, these non-algorithmic social spaces prioritize depth over virality. This post discusses how these micro-networks offer an alternative to the attention economy. It

Social platforms have transformed from advertising spaces into creator-driven economies, where influencers launch product lines, run subscription models, and embed storefronts directly into their content. The rise of TikTok Shop, Instagram Checkout, and Patreon storefronts signal a new phase—creator commerce. Here, creators act as media channels, product designers, and retail marketers all in one. This

Social media used to be reactive—brands replying to comments and mentions. Now, social listening has evolved into a strategic, proactive intelligence tool. By using AI and NLP (Natural Language Processing), companies track tone, trends, and sentiment—not just brand tags—across forums, dark social, audio content, and emerging platforms. Platforms like Brandwatch, Talkwalker, and Sprinklr now detect